Join Alfonso Paredes for a conversation on how technology, partnerships, and platform innovation are reshaping travel distribution. In this fireside chat, they will unpack how Expedia Group B2B is expanding access to global supply, unlocking new demand channels, and creating new opportunities for partners across the travel marketplace.

With Expedia Group, travelers know we have their backs, and partners can rely on us for consistent, transparent support at every stage of the relationship. In this session, hear from three partners, each at different points in their journey with Expedia Group — for example, from long-term collaborators to those just starting out or reengaging with us — as they share candid perspectives on what it takes to build, rebuild, and sustain a thriving partnership. They’ll explore how evolving from early skepticism to full-funnel collaboration and connecting with millions of high-intent global travelers through the Expedia Group marketplace has reshaped their businesses.

The travel industry is at an inflection point and ripe for disruption. In this session, learn how partners can leverage differentiation, speed, and flexibility to turn disruption into competitive advantage. Karen Bolda (Chief Product and Technology Officer, B2B) will share how the evolution of our B2B platform is designed to help partners move faster, tailor experiences to their customers, and unlock new opportunities across the travel ecosystem.

With one connection to Expedia Group, partners tap into incremental, high‑intent demand from our full marketplace. In this session, leaders from our consumer brands, Expedia Group Advertising, and Expedia Group B2B discuss how human connection, AI-native tools, and smart partnerships handle the complexity of matching the right traveler to the right partner so suppliers can grow without stitching together multiple channels.

Last year, Expedia Group announced the expansion of the Rapid API ecosystem, with Car, Activities, Flight Inventory, and Trip Protection APIs extending to support a broader range of partner needs. In this session, leaders and partners share how that expansion is already delivering results across the travel journey, enabling partners to accelerate innovation, scale distribution, and unlock new revenue opportunities through deeper platform integration.

Discover how the latest product experiences, commissioning, and tracking tools – along with our upcoming new products – are designed to turn every traveler interaction into more value for your business. Hear from leaders across our Strategic Partnerships and Affiliate organization as they share what’s live today, what’s launching next, and how you can plug into these innovations to drive stronger, sustained performance.

Designing for business travelers’ unique needs is critical to drive stronger satisfaction, loyalty, and repeat business. Join us for an extensive look into how B2B and hotel partners can create better end-to-end experience for business travelers through our market research, technology, and strategies.

AI is a compounding advantage across every stage of the guest journey. This session explores how Expedia Group is assisting hotel partners with AI to enhance discovery, lift conversion, personalize on-property experiences, and transform customer and post-booking services, showcasing real results, how we're doing it, and how partners can embed our tools into their own work.

Expedia Group is unlocking new demand streams for car rental partners through expanded B2B distribution and API capabilities. In this session, Faye Garrity and Stephen Cheng spotlight how car programs drive incremental bookings while balancing economics, coverage, and content quality, as well as providing the roadmap for optimizing commercial terms, connectivity, and content to capture B2B growth.

Activities and experiences are playing an increasingly important role in how travelers plan their trips. In this session, Kasia Jawien, Senior Director, Activities Account Management describes the evolution of Expedia Group’s activities marketplace and what’s coming next. She’ll share how the ecosystem is evolving and the role of the new Rapid Activities API in expanding distribution and growth opportunities for activities partners.

Expedia Group is empowering cruise partners to navigate evolving traveler preferences and capture emerging demand. In this session, Matthew Eichhorst (Vice President, Global Cruise, President Expedia Cruises) explores innovative strategies for enhancing discovery, optimizing conversion, and delivering personalized onboard and shore excursion experiences that drive loyalty and repeat bookings.

Successful merchandising is surfacing the right deals, at the right moment, for the right travelers. In this session, we will explore how smarter data, richer deal inventory, and new Expedia Group technology can transform how you plan and run campaigns. Learn how you can quickly identify high-impact offers, tailor them to key segments and destinations, and continually optimize performance to drive stronger conversion and more efficient operations.

Expedia Group connectivity is empowering hoteliers with autonomous distribution through a three-phased journey that reduces friction in onboarding, managing, and optimizing inventory. Learn how Expedia Group, starting with autonomous onboarding this year, is cutting onboarding times for partners from days to minutes and unlocking features that provide more control. ​

How do very different destinations use the same global platform to solve completely different challenges? In this session, destination marketing executives will unpack national challenges and visions, then dive into how national strategies become real campaigns. You’ll leave with real-life examples of advertising excellence and adaptable frameworks you can apply to your own destination.​

Collectively, we share one goal: to help travelers explore the world, one journey at a time. Our marketplace makes this possible. Built for the AI era, it gets smarter with each interaction, creating new opportunities for partners and personalizing experiences for travelers.

Step inside to see this innovation in action.

Travelers now expect search to anticipate their needs, not just answer queries. Murari Gopalan will share how Expedia combines traveler intent signals and AEO to surface the right content at the right moment—and what that means for advertisers looking to reach high-value audiences. Then Jennifer Andre will show how brands can translate those insights into creative experiences that feel native to search, driving engagement and measurable outcomes across both Expedia Group sites and the open web.

With Golan Shaked and Tracey Weber, dive into how package promotions, ancillaries (travel insurance, insurtech, and more), and flight-specific advertising (FSL, upsell, brand results listings, interstitials) increase airline basket size and visibility. Attendees will also learn about growth strategies that connect merchandising, ancillaries, and media to increase reach and revenue per booking.

Discover how Expedia Group embeds AI across its organization to boost productivity and unlock deeper collaboration with partners, using everything from intelligent tools for market insights to scalable, responsibly built solutions that modernize how we work.​

Everyone knows when the professional sports tournaments and world tours come to town — but the real, repeatable upside often sits in “micro-events” like youth sports tournaments, association conferences, and niche hobby & enthusiast shows. In this session, Brandon Ehrhardt, Vice President at Expedia Group, shares how our first-party search and booking signals, powered by AI, surface these smaller demand spikes early and at scale. Partners will see how to identify the right audience and dates, adjust inventory and offers in time, and turn everyday events into outsized revenue.

What changes when you stop treating AI as a tool — and start teaming with it? Learn how to prompt with purpose, when to bring AI into your thinking, and the new etiquette of working alongside a strategic partner you didn't know you had.

See how a single connection into Expedia Group’s intelligent, trusted travel marketplace unlocks incremental, high-quality demand across channels — and why it only works because of the partners who bring it to life.

A behind-the-scenes look at how Expedia uses AI across the travel journey — from data and personalization to trust and safety — and why AI is forcing a rethink of how we design travel experiences and UI.​

As travelers shift from scrolling social feeds to planning trips with AI agents, how should brands rethink marketing? This fast-paced discussion with Expedia Group CMO Jochen Koedijk and senior AI leaders explores how AI is transforming travel discovery, decision-making, and measurement. ​

Known for setting the industry standard in annual travel predictions, Expedia brands are unveiling an exclusive, real‑time update to that forecast. Unpack: Summer Travel Trends offers a sneak peek into fresh traveler data, revealing how summer plans are forming now—and where opportunity is emerging for partners ready to act.